Advertising is the key to success for many companies and their products or services. Advertising takes many forms from large budget advertisement placement on majorly trafficked billboards to word of mouth viral marketing campaigns. Effective advertising on a budget takes creativity and ingenuity. Read on to learn about the top three methods for getting free advertising on the Internet.

Press and related media coverage are hands down the best method for free advertising. Whether you meant to be in the news or you are manufacturing the news of your company or product, you need to learn how to take advantage of the media. One of the best ways to get your news message or press bite out there is to put it in the form of a press release.

Press releases are easy to write and easy to circulate. Go online and look at examples of press releases from your industry. Be sure to craft a couple of possible story angles into the press release to make it easy for journalists to find the story. To circulate your press release to a large audience utilize free press release sites. By submitting your press release to the site it will be viewed immediately by thousands of content editors and writers around the globe.

Make a list of your chosen press release sites and check off your submissions as you go. So how do you monitor the results of your new free public advertising campaigns? Easy, utilize a tool like Google’s Google Alerts that will send you notification when your company is mentioned. Choose the keywords that you want in your search parameter including your website name, company and product name.

This brings us to the second best way to get free advertising online. Find the online communities that represent your industry and get friendly. Find the top blogs and community websites and pitch your press release and stories to their content editors.

Make friends with editors by maintaining contact and building a professional relationship through courtesy and persistence. Often times editors will not have room to cover your company or product but you can set yourself up for future coverage by keeping your presence in front of their minds with monthly calls.

Consider sponsoring a contest at a blog or community website in exchange for advertising space and emails. Sponsoring an event or giveaway in conjunction with a similar provider or industry community link is a great way to collect a customer base. Negotiate free advertising on their website or newsletter. Ask to receive a list of the emails of people who signed up to participate in the contest or giveaway.

Follow through on the new client leads you will get from the contest. Send out creative emails with promotions to your potential customers. If you can win over customers in the process you will gain valuable word of mouth advertising. One of the most powerful methods of free advertising is through word of mouth. Capitalize on that by making sure your customers have a good experience.

Alex Wu runs a free advertising website that lets people post their ads, build profiles, and connect. He hopes to create an active environment for businesses place their free ads.

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